What Is A Qualified Lead?

If you are in a sales or marketing role, you probably know what a qualified lead is. At least from a high level. A prospective customer who matches the company’s ideal buyer persona in terms of [...]

ROI of Video in Email Marketing

We already know that e-Mail marketing has the highest ROI of marketing channels, producing $57 for every dollar spent. Want to increase the ROI even further? Just add video! Youtube has [...]

Easy Ways to Win with Email Marketing

Email marketing should be a key component of your direct marketing strategy.It’s a personal, economical way to communicate with both prospects and customers, and there are lots of ways to [...]

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