If your Starbucks barista started wearing pyjamas to work instead of a trusty black apron, how would your perception of quality and trustworthiness change? A professional corporate uniform is [...]
If you are in a sales or marketing role, you probably know what a qualified lead is. At least from a high level. A prospective customer who matches the company’s ideal buyer persona in terms of [...]
In your sea of an email inbox, what do you see? It has been reported that the key to winning the Open and CTR battles is not by frequency or slick design but rather by personalized email [...]
We already know that e-Mail marketing has the highest ROI of marketing channels, producing $57 for every dollar spent. Want to increase the ROI even further? Just add video! Youtube has [...]
Email marketing should be a key component of your direct marketing strategy.It’s a personal, economical way to communicate with both prospects and customers, and there are lots of ways to [...]
The use of videos on a landing page is more than just providing a compelling way to tell a story about your company. Did you know that multimedia can increase website conversions by [...]
