Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass availability of branded products, it can be challenging to determine what promotional merchandise will have the greatest effect on your [...]
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Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the [...]
Gone are the days of paper order forms and offices piled high with excess inventory.
Organizations that require employees to wear uniforms at work must have a solid system in place for making uniforms available to all employees at all times. Any ambiguity or confusion around [...]
Imagine this: You’ve just had the most challenging day at work where almost everything that could go wrong, did go wrong. Nevertheless, you persisted and made it through the workday strong, [...]
If you don’t currently have an online company store program managing the purchasing of marketing and branded merchandise within your organization, you’ve come to the right place. But is ordering [...]
As your business grows and grows, your marketing team members may find themselves wearing many hats; often so many they feel overwhelmed.
If you’re in the business of making money (and who isn’t?), wouldn’t you be interested in identifying a cash drain in your business? You work tirelessly to cut costs here and maximize profits [...]
In a large company, it can be difficult to maintain consistent branding in all aspects of the company at all times. In fact, it’s nearly impossible if everyone is doing their own ordering of [...]
So, you’re thinking about launching an online company store program within your organization. You’ve decided it’s definitely time to establish a solid process to manage the sourcing and [...]
So, you’re considering implementing an online company store and setting up a central control around the sourcing and distribution of materials across your organization.
Congratulations! You’re leading the charge towards a fully functional employee rewards program. You know that when employees feel appreciated, the entire organization benefits. So, you’re going [...]
Regardless of your marketing program type, online stores are a comprehensive solution to many challenges. What kind of marketing program are we talking about? Here are some examples, but not [...]
“The family that plays together, stays to together.”
When you think about your company or department’s performance, you may think about your latest sale or milestone with total pride and satisfaction. But do your employees have that same reaction? [...]
Growing pains aren’t just a teenage thing. As companies grow and evolve, brand management can be an area where growing pains take their toll and could potentially compromise your company’s brand [...]
If you’re a manager or company owner, responsible for hiring, evaluating and developing people, you undoubtedly would like to see your organization on the list of “Best Places to Work”. A place [...]
You’ve probably resolved to work harder at those things that might be dragging your business – and your brand – down. It might be cost overruns, brand inconsistencies, or distribution and [...]
Imagine a sales representative at a meeting or a trade show, engaging with a hot prospect, and reaching for a brochure or swag item to hand them…only to realize there isn’t one. Or perhaps worse, [...]
The brand you own might not be the brand you think you own. Your Volvo is really a Ford. Budweiser beer is now a Belgian-Brazilian drink produced by a company called InBev, and Ben & [...]
Consumers like promotional products. Data like the one from ASI’s Impressions Study have consistently proven this, and shown that consumers tend to keep those products. So careful [...]
You know this employee. He’s in a branch office, or maybe a partner group. He never runs out of “urgent” or “spectacular” opportunities which inevitably require printed sales kits specific to [...]
A company with multiple locations (nationally or internationally) faces unique challenges in managing its marketing materials. Smaller companies may benefit from having a central, on-site [...]
How much of your marketing efforts are directed at finding new customers versus providing resources to servicing or pleasing your existing customers? Various studies have tried to estimate the [...]
Your company is having an important event and you need to arrange for some branded materials with a few days’ notice. No sweat, right? There are a surprising number of decisions that you [...]
Do you want more traffic? Do you want more leads and conversions? How about a traffic system that will deliver results across any social platform you use? What kind of content is most [...]
Effective branding can result in higher sales. Not only of one product but of other products associated by the same brand. In some cases, consumers will buy the ‘brand” instead of the [...]
In your sea of an email inbox, what do you see? It has been reported that the key to winning the Open and CTR battles is not by frequency or slick design but rather by personalized email [...]
The use of videos on a landing page is more than just providing a compelling way to tell a story about your company. Did you know that multimedia can increase website conversions by [...]
Promotional Products are one of the most high-impact, cost effective advertising mediums around. Promotional products are defined as items used as give aways (writing instruments, drinkware, [...]
Multimedia can turn an ordinary message into an extraordinary story. YOUR Story. Using multimedia in your marketing and communication efforts positions you as a cutting-edge innovator. Now [...]