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Why Recruiters Should Consider Employee Value Proposition

When 3 in 4 organizations report recruitment as one of the leading challenges they face today, it’s time to consider the employee value proposition (EVP). While the majority of organizations are able to list the rewards, benefits and development they offer their employees, only a few have considered how their EVP can be developed to attract and retain top talent. If your company falls [...]

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Inbound Marketing Basics

Inbound marketing is one of today’s most effective ways to convert strangers into customers and promoters of your business. Since 2006, inbound marketing has been carving a niche for itself among [...]

What Is A Qualified Lead?

If you are in a sales or marketing role, you probably know what a qualified lead is. At least from a high level. A prospective customer who matches the company’s ideal buyer persona in terms of [...]

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