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The future of marketing

The future of marketing

Your team’s potential is often unreached due to tight deadlines, budget-allocation, and inconsistent branding. Here’s why you need an online company store.

What is the Right Promotional Item for Your Business?

What is the Right Promotional Item for Your Business?

Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass availability of branded products, it can be challenging to determine what promotional merchandise will have the greatest effect on your business.
Successful promotions require the ability to capitalize on trends and chose items that reflect corporate and customer values. It is also important to focus on the number of impressions (how many people will see your product), staying power, and usefulness of every product. Here are our suggestions…

Eco-Friendly Products for Earth Day

Eco-Friendly Products for Earth Day

When 3 in 4 organizations report recruitment as one of the leading challenges they face today, it’s time to consider the employee value proposition (EVP).

While the majority of organizations are able to list the rewards, benefits and development they offer their employees, only a few have considered how their EVP can be developed to attract and retain top talent.

If your company falls into the 77% of employers experiencing difficulty with employee retention keep reading.

First and foremost, do we understand what employees want? Why do they choose to work at one company over another? What makes them stay? What do we need to do as employers to nurture top talent so that they become loyal, happy and engaged workers? To go beyond merely getting by in their jobs to achieve superior performance…because they WANT to?

What Type of Companies Set Up An Online Company Store?

What Type of Companies Set Up An Online Company Store?

Gone are the days of paper order forms and offices piled high with excess inventory. Today, online company store programs are growing in popularity as they ease ordering uniforms, marketing materials and sales collateral all from a centralized purchasing system. But...