In Blog, Social Media


In the fast paced 21st century, judgments and decisions are made in split seconds online.  Images, particularly those that are engaging and interactive are an  effective means to capture a viewers attention much quicker than text alone.

As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes images about 60,000 times faster than text.

Listed below are a few design tricks that will ensure the clicks on your social media quadruple in no time!

Stop using so much text

There is no denying that text is an integral part of your content marketing, but if it is too long winded it becomes overwhelming or even boring for your audience quickly. So whether you are developing a visual post for Twitter, Facebook, or Pinterest, don’t let information clutter overcrowd your visuals. Choose your words carefully, remember less is more.

Use high quality stock photography

The quality of visuals you use to promote your content on social media is a direct reflection of your brand, so use high quality images and take the time to resize and reformat appropriately.  Try sharing social hovers on your images!

Use a range of visual content

Your audience does not want to see same visuals over and over again. It is boring and mundane. Create variety by employing:

  • Quote Graphics
  • Infograhics
  • Photographs
  • Screenshots
  • GIFs
  • Charts

Experiment with different types of fonts, make it bold and strong or light and minimalistic so that your fans can’t resist your campaign and become active participants in it.

Tap into visual trends

Pinterest and Instagram are two media platforms that set visual trends. In fact, both rely 100% on visual content.  Visit them regularly to learn new ideas. Everything from infographics to quote cards.  Extract the concepts and ideas and incorporate them into your own visual development.  Graphics need not be complicated and cluttered, in fact when it comes to graphics, simple is better. So keep an eye out for changing trends so that you are not left behind in this swiftly evolving world of content marketing,

Do you think you don’t have time to create marketing content for your brand? We at Proforma SI are here to help you! Click here to contact us today.

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