In Blog, Inbound Marketing

What All Marketers Should Know About Inbound Marketing

Buyers are more equipped than ever with information about Companies – but unfortunately sales representatives don’t have the same level of insight into their prospects.  Bridging this gap will help you close more leads.  A top priority for Marketing and Sales alike.

Only 7% of reps and executives are prioritizing ‘social selling’.

“Data integrity and availability” is one of the biggest challenges facing Marketers today.

CRM participation is low.  Executives struggle with it’s integration with all other company tools, while sales reps struggle with the manual data entry.  Particularly in B2B companies.

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