by Glenda McCarthy-Gaspar, BASI | Feb 9, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
If you’re in the business of making money (and who isn’t?), wouldn’t you be interested in identifying a cash drain in your business? You work tirelessly to cut costs here and maximize profits there, but you may be overlooking a money pit that many medium to large...
by Glenda McCarthy-Gaspar, BASI | Feb 7, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
In a large company, it can be difficult to maintain consistent branding in all aspects of the company at all times. In fact, it’s nearly impossible if everyone is doing their own ordering of marketing materials and branded merchandise! If your organization...
by Glenda McCarthy-Gaspar, BASI | Feb 3, 2017 | Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Typically the responsibility of providing promotional products across large organizations falls on an already overwhelmed marketing department. If this sounds familiar and you are responsible for distributing marketing materials to multiple locations or remote...
by Glenda McCarthy-Gaspar, BASI | Jan 31, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog
So, you’re thinking about launching an online company store program to manage promotional products. You’ve decided it’s definitely time to establish a solid process to manage the sourcing and distribution of sales and marketing materials for your company. You need to...
by Glenda McCarthy-Gaspar, BASI | Jan 27, 2017 | Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
So, you’re considering implementing an online company store and setting up a central control around the sourcing and distribution of materials across your organization. You want the finished product to be easy to maintain, effective and of course, controlling your...
by Glenda McCarthy-Gaspar, BASI | Oct 6, 2016 | Branded Products, Promotional Products
When it comes to swag, the options are endless making it difficult to choose which promotional products will deliver the desired impact. We recommend “Quality Swag” no matter what the budget. To shout it from the rooftops, you have to be clear and...
