by Glenda McCarthy-Gaspar, BASI | Aug 30, 2016 | Branded Products, Employee Engagement, Employee Recognition, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Congratulations! You’re leading the charge towards a fully functional employee rewards program. You know that when employees feel appreciated, the entire organization benefits. So, you’re going to reward employees by recognizing their efforts. Or is it their long...
by Glenda McCarthy-Gaspar, BASI | Jul 8, 2016 | Proforma Si Blog, Brand Management, Branded Products, On Line company stores, Online Company Stores, Promotional Products
You’ve probably resolved to work harder at those things that might be dragging your business – and your brand – down. It might be cost overruns, brand inconsistencies, or distribution and inventory woes that are keeping you up at night. You already know that the root...
by Glenda McCarthy-Gaspar, BASI | Jun 28, 2016 | Branded Products, Online Company Stores, Proforma Si Blog
Imagine there is a way to empower your sales teams to get their hands on pre-approved marketing materials and promotional products for an upcoming event in a few easy steps. Consider Online company stores as the perfect solution. Let us paint a picture, a sales...
by Glenda McCarthy-Gaspar, BASI | Jun 24, 2016 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Rebranding after a merger is often a confusing daunting task. Here are our tips for the marketing manager who finds themselves in this situation. The brand you own might not be the brand you think you own. Your Volvo is really a Ford. Budweiser beer is now a...
by Glenda McCarthy-Gaspar, BASI | Jun 22, 2016 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Consumers like promotional products. Data like the one from ASI’s Impressions Study have consistently proven this, and shown that consumers tend to keep those products. So careful management of your promotional resources to guarantee a favourable impression,...
by Glenda McCarthy-Gaspar, BASI | Jun 20, 2016 | Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
When it comes to marketing materials used across your organization and rogue spending, inconsistent use of your brand, poor quality promotional products. If any of this resonates – you may want to consider online company stores. You know this employee. He’s...
