by Glenda McCarthy-Gaspar, BASI | Jun 15, 2016 | Proforma Si Blog, Brand Management, Branded Products, On Line company stores, Online Company Stores, Promotional Products
If you’re in a marketing or sales position at your company, chances are you or your team are tasked with producing and managing marketing materials for employees. Without online company stores this activity soon monopolizes the time and energy of several team...
by Glenda McCarthy-Gaspar, BASI | Jun 7, 2016 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
You may have noticed that over the years, you’ve kept some promotional products while others went straight to the trash. The difference is very likely a function of quality, and whether something is a brand name item. On a deeper level, the reason has to do with...
by Glenda McCarthy-Gaspar, BASI | May 15, 2016 | Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Your company is having an important event and you need to arrange for some promotional products with a few days’ notice. No sweat, right? Buying Promotional Products There are a surprising number of decisions that you will need to make quickly in order to...
by Glenda McCarthy-Gaspar, BASI | Mar 7, 2016 | Proforma Si Blog, Brand Management, Branded Products, Marketing, Promotional Products
In the business world, strong brand control is everything. Its meaning stretches far beyond showcasing your company name and logo. The brand that you create allows the public to know what you stand for and provide, and in order for it to be effective, it almost needs...
by Glenda McCarthy-Gaspar, BASI | May 28, 2015 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Building Online Company Stores! What is an on-line Company store and why should your Company have one? Most often e-commerce is thought of as a purchasing platform for Companies that sell their products either B2B or B2C. But have you considered how eCommerce could...
by Glenda McCarthy-Gaspar, BASI | Mar 30, 2015 | Brand Management, Branded Products, Company Uniform, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
If your Starbucks barista started wearing pyjamas to work instead of a trusty black apron, how would your perception of quality and trustworthiness change? A corporate uniform is a quick way to put forward a united front for customer-facing personnel that represent...
