by Nicola Tidbury | Sep 28, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass...
by Glenda McCarthy-Gaspar, BASI | Feb 9, 2019 | Branded Products, Eco-Friendly Promo Products, Proforma Si Blog, Promotional Products
While the focus for many of today’s marketers is on digital channels, promotional marketing still has a huge influence on buying behaviour and customer/employee loyalty. Promotional marketing is seen as one of the most consistently successful and cost effective ways...
by Glenda McCarthy-Gaspar, BASI | Mar 28, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Gone are the days of paper order forms and offices piled high with excess inventory. Today, online company store programs are growing in popularity as they ease ordering uniforms, marketing materials and sales collateral all from a centralized purchasing system. But...
by Glenda McCarthy-Gaspar, BASI | Mar 23, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Organizations that require employees to wear uniforms at work must have a solid system in place for making uniforms available to all employees at all times. Any ambiguity or confusion around uniform ordering may result in employees working out of uniform or wearing...
by Glenda McCarthy-Gaspar, BASI | Mar 21, 2017 | Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Large organizations that rely on marketing and sales materials such as branded products often wonder how to best manage promotional product programs in the most efficient manner. An online company store program helps ease the burden by effectively and efficiently...
by Glenda McCarthy-Gaspar, BASI | Feb 23, 2017 | Brand Management, Branded Products, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
If you’re in the business of both supporting an organization with multiple locations and controlling costs, knowing what is being spent in every department is imperative. Large organizations that lack a central control for monitoring and approving spending may lose...
