by Nicola Tidbury | May 4, 2020 | Business, Eco-Friendly Promo Products, Employee Engagement, News, Online Company Stores, Proforma Si Blog, Promotional Products
Today, businesses have a responsibility to minimize their negative ecological impact and support sustainable business models. Amidst the increasing desire to uphold our stewardship of the planet, the promotional marketing industry has been critiqued as an upholder of...
by Nicola Tidbury | Feb 28, 2020 | Branded Products, Business, Company Uniform, Employee Engagement, Employee Recognition, Marketing, Peer to Peer Recognition, Proforma Si Blog, Promotional Products
Companies that invest in strategic employee onboarding will experience increased engagement levels, decreased turnover, and faster introduction to proficiency speeds. That’s why these processes are becoming a priority for organizations across industries! First...
by Nicola Tidbury | Jan 30, 2020 | Brand Management, Branded Products, Business, Employee Engagement, Marketing, On Line company stores, Online Company Stores, Proforma Si Blog, Promotional Products
Promotional products have long been a part of a marketer’s toolbox, but their potential is often unreached due to tight deadlines, budget-allocation, and inconsistent branding. Yet, this untapped goldmine of brand recognition and marketing qualified leads (MQLs) holds...
by Nicola Tidbury | Nov 25, 2019 | Brand Management, Branded Products, Business, Marketing, Proforma Si Blog, Promotional Products
Jingle bells, jingle bells. The holiday season is upon us, which means it is time for you to send thanks to your customers, employees, and volunteers for their support and business over the past year. If you’re looking to spread some cheer, consider promotional...
by Nicola Tidbury | Oct 31, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional products are a core component of your marketing strategy and a direct reflection of your company. It is critical that these items reflect your brand values. Let’s look at how you can do this and perform a case study of two Fortune 500 companies. Do you...
by Nicola Tidbury | Sep 28, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass...
