While the focus for many of today’s marketers is on digital channels, promotional marketing still has a huge influence on buying behaviour and customer/employee loyalty. Promotional marketing is seen as one of the most consistently successful and cost effective ways to drive sales and brand presence.
The key to successful promotional marketing is choosing products that are trending and popular. Consumer preference is constantly shifting so timing is critical. Marketers need to spot and leverage on-trend ideas early.
Let’s look at some of the latest promotional industry trends so that you can stay ahead of the game and attract more customers!
One of 2019’s top trends is Eco-friendly promotional products. That is to say biodegradable products manufactured sustainably. According to ASI (Advertising Specialities Institute) nearly 65% of recipients prefer to keep a promotional product that is environmentally friendly.
By incorporating natural and Eco-friendly promotional products into a marketing strategy, organizations increase their brand loyalty and popularity.
What’s noteworthy is that recycling and Eco-friendly products are both key trends that show no sign of slowing. Businesses that incorporate sustainable and Eco-friendly choices into their marketing mix will grow positive brand associations.
Reusable bottles, totes and books made from recycled paper have been staples in the promotional marketing industry for years.
With spring and Earth Day around the corner many are asking “what’s new?” The FINAL STRAW.
- Estimated 500 million plastic straws are used daily in the US alone. Most ending up in the ocean polluting the water and killing marine life.
Many cities in the US and now Canada are banning the plastic straw.
California and Seattle among the first in 2018.
Vancouver ban goes into effect in June 2019.
Starbucks announced that it would phase out all single-use plastic straws from its 28,000+ stores worldwide by 2020.
Straws are just the ‘tip of the trash heap’ when it comes to plastic waste, but are seen as one of the gateway issues to help people become aware. Simply put – we have a plastic problem, and it doesn’t end with straws. But environmentalists agree it’s got to start somewhere.
Jumping on the Eco band wagon as it were, we are ready with the FINAL STRAW.
The Final Straw includes 1 piece reusable collapsible stainless steel straw, 1 piece silicone cleaning squeegee attached to the drying rack and an easy carry case. The straws are made of 18/8 food grade stainless steel and silicone material and is perfect for drinking cold beverages. The stainless steel straws are Eco-friendly, environmentally responsible, and sustainable as they are reusable and washable. It can minimize the plastic waste to help protect our oceans, rivers, and marine life.
In 2019, expect to see other trends in product materials, clothing and retail fashions mirrored in promos. Matte colors are very in, as is the use of natural materials like wood, copper, and cork. Quality continues to be a factor that customers value, so it’s well worth choosing the promotional items that represent real value and quality and giving away fewer of them to your key target audiences, rather than giving away lots of lower perceived value items.
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