PLANNING AN ONLINE COMPANY STORE?
Effective branding will result in increased engagement, awareness and even higher sales for your Company. Not only of one product but of other products associated by the same brand. In some cases, consumers will buy the ‘brand” instead of the product.
Brand awareness is a customers’ ability to recall and recognize the brand, the logo and the advertisements. It is of critical importance in competitive situations. Customers do not want to go with an unknown brand.
For most companies the goal is to have “Top-of-Mind” awareness. An example of Top-Of-Mind awareness is when a brand pops into your mind when asked to name brands in a product category. For example if you are asked to name a bandage, the common response is bandaid. There are literally dozens of examples of this and it is the result of meticulous attention to every detail.
At the heart of every brand identity are visual elements to create distinction. Specific fonts, colours and graphic parts that make up a logo. Tag lines and slogans are other highly effective ways to obtain recognition. For example, American Express – Don’t leave home without it. Or Wendy’s ‘where’s the beef’. The products we choose to represent our brand is equally important.
Effective visual brand identity is accomplished through consistent use of these components.
How can brand managers control the brands image and the consistency that is critical to maintain integrity?
Especially in large global corporations that have multiple locations, brand managers are challenged to maintain brand consistency across the entire organization. At the same time, local teams are frustrated that they do not have access to customized marketing materials essential to their success. Often although not permitted, they will try to solve this on their own putting the company’s brand at risk. The employees go rogue and purchase promotional products for an event that are not good quality products. A well intentioned employee may not be familiar with Corporate brand standards thus the logo might be too large or too small. Even colours can be considerably off brand.
It becomes even more challenging if your brand sells your products or services through other channels. For example an organization that relies on agents, distributors or branch networks. They are often using out of date information, incorrect logos and off-brand messaging if they do not have the proper content when they need it.
Online Company Stores
How can this challenge be overcome? is there a way to provide easy access to pre-approved marketing materials across large organizations, regardless of geographic location? Could permissions and approvals be built into the system to ensure security and eliminate unauthorized spending? A custom online company store for your employees offers all this and more to help you manage promotional products, uniform programs, recognition and rewards, printed materials. One stop shop for all your promotional needs.
No matter your goals with regards to creating and strengthening your company brand , our 30+ years experience comes together to help you successfully manage this discord.
Proforma SI provides award winning brand management solutions that are delivered through an eCommerce platform. What could be better than a custom online company store for your employees? We will build it to meet all your requirements. When planning an on-line company store there are many things that will need to be considered to ensure the right fit.
- What is the best solution for your company?
- On demand or inventory/fulfillment?
- What products will be included?
- What is the product criteria?
- Who will have access to the store?
- Payment methods and reporting needs?
- Who will own the inventory?