Proforma worked with Cementation, an employee placement company specializing in mining operations to create a program that rewarded employees for safety.

The company was challenged with developing a program that appealed to its
employees while overcoming the shipping challenges due to the rural location of the miners’ homes.


Proforma worked with the client to develop an online rewards store which included products that appealed to a broad range of personalities. Employees received points for consecutive safe days that could be used to order prizes. Proforma also established a relationship with a local delivery service and arranged for special shipping plans including flying products to their destination when necessary.


The safety rewards program went off without a hitch. Since the launch, it has expanded from 12 to more than 120 products and increased in availability from 200 to 1,200 employees. The program was recognized by the Promotional Products Association of Canada as the “Best Safety Program” for its success with encouraging miner safety.





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