by Nicola Tidbury | Nov 25, 2019 | Brand Management, Branded Products, Business, Marketing, Proforma Si Blog, Promotional Products
Jingle bells, jingle bells. The holiday season is upon us, which means it is time for you to send thanks to your customers, employees, and volunteers for their support and business over the past year. If you’re looking to spread some cheer, consider promotional...
by Nicola Tidbury | Oct 31, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional products are a core component of your marketing strategy and a direct reflection of your company. It is critical that these items reflect your brand values. Let’s look at how you can do this and perform a case study of two Fortune 500 companies. Do you...
by Nicola Tidbury | Sep 28, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass...
