by Nicola Tidbury | Oct 31, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional products are a core component of your marketing strategy and a direct reflection of your company. It is critical that these items reflect your brand values. Let’s look at how you can do this and perform a case study of two Fortune 500 companies. Do you...
by Nicola Tidbury | Sep 28, 2019 | Brand Management, Branded Products, Business, Proforma Si Blog, Promotional Products
Promotional marketing is essential to lead generation, buying behaviour, and customer and employee loyalty. In fact, according to a study by the Advertising Specialty Institute (ASI), it is the “most highly regarded form of adversing.” However, with the mass...
by Glenda McCarthy-Gaspar, BASI | Feb 9, 2019 | Branded Products, Eco-Friendly Promo Products, Proforma Si Blog, Promotional Products
While the focus for many of today’s marketers is on digital channels, promotional marketing still has a huge influence on buying behaviour and customer/employee loyalty. Promotional marketing is seen as one of the most consistently successful and cost effective ways...
